Rooney Road Recycling Center

audience research | BRAND identity | awareness | OUTREACH | behavior change

In many basements, garages, and under residential sinks sit a wide variety of poisons that most people ignore because they just don’t know what to do with them. 

Orange Circle is working with Rooney Road Recycling Center, the expert on safe recycling and disposal of household hazardous waste, to help build a memorable and recognizable brand while raising awareness and shifting behaviors toward dumping toxic villains that can be lurking around any home. 

WORK COMPLETED
Research; Brand Strategy; Logo Development; Communications Blueprint; Campaign Concept & Creative Development; Website Development; Targeted Media Placement

BE A HERO CAMPAIGN

The idea of personal responsibility sounds like a drag, but we gave it a feel-good twist! Rooney Road Recycling Center is encouraging people with positive reinforcement, letting them know that they will be the hometown hero (and in fact whole world hero) if they are mindful about their household hazardous waste and going that extra mile that all heroes do to fight the bad and win with good.